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Executive Team
Eric H. Baker
Founder and Chief Executive Officer

Eric H. Baker is the Founder and Chief Executive Officer of viagogo.

Prior to viagogo, Eric founded StubHub.com, the leading U.S. online secondary ticketing company for live events. Eric originated the StubHub concept and took StubHub from an idea on a sheet of paper to a rapidly growing, profitable business that has revolutionised the way that fans buy tickets in the secondary market. As founder and President, Eric developed the concept and business plan and was primarily responsible for sales/business development, strategic planning, financing, and public relations.

Prior to StubHub, Eric was an associate with Bain Capital, a private equity firm based in Boston. At Bain Capital, Eric focused primarily on technology leveraged buyouts. Prior to that, Eric worked at the management consulting firm McKinsey & Company, where he focused primarily on the Internet and electronic commerce issues. Eric graduated Phi Beta Kappa from Harvard College (’95) and received his MBA at Stanford Business School (’01).

Eric has been quoted in publications including The New York Times, The Wall Street Journal, Time Magazine, Business Week, and The Sports Business Journal. Eric has also appeared on broadcast outlets including CNN, MSNBC, CNBC, ESPN, Fox, and National Public Radio.


John Morris
Chief Operating Officer

John Morris is Chief Operating Officer at viagogo. As COO, John aims to ensure a smooth and seamless transaction process for both buyers and sellers. He has overall responsibility for the operations, logistics and customer service functions.

John brings over 20 years experience in e-commerce operations and customer management. Prior to viagogo, John held a number of senior management positions including Operations Director at lastminute.com throughout its rapid growth phase and previously he was also a Director at Thomas Cook for a number of years, heading up their direct sell division. More recently John was a director at a specialist US consultancy heading up their global customer management and research practice, assisting major multi-national organisations with sourcing strategies.

John received a BA in Economics from the University of Nottingham.


James Wright
Head of Engineering

James Wright is the Head of Engineering at viagogo. He oversees the entire product and technology infrastructure of viagogo’s market platform.

Prior to viagogo, James worked at Unisys where he solved performance and scalability problems for multi-national corporations. He also led development at other Internet start-ups.

James has a Bachelors degree in Electrical Engineering and a Masters degree in Computer Engineering from Syracuse University.


Cristopher Miller
Head of Sales and Partnerships

Cristopher Miller is the Head of Sales and Partnerships at viagogo. He directs and oversees all strategic development of the management between viagogo and professional sports clubs, is responsible for the development of the ‘sell side’ of the business, including product development and business management services for viagogo sellers.

Cristopher brings over five years of experience in online secondary ticketing via his previous position with StubHub.com. As Director of Business Development of StubHub.com, Cris was integral to building StubHub.com into the leading secondary ticket provider in North America. His responsibilities included the development, creation and management of the department responsible for ‘seller’ identification and recruiting; servicing the ‘seller’; and quality control management. He also provided early leadership in the efforts to sign key partnerships with professional sports teams in the U.S.

Prior to StubHub.com, Cristopher worked with Nike on several international projects and events including The French Open, Wimbledon, The Paris World Cup and the 2000 Sydney Olympic Games. Additionally, he assisted Stanford University in the strategic development and fulfillment of their corporate sponsorship program.

Cristopher received a Bachelors Degree in Marketing and Sales from the University of Arizona.


Emmanuel Seigner
Head of Customer Service

Emmanuel is the Head of Customer Service at viagogo. His team takes care of all aspects of customer support and assistance with the goal of providing an unparalleled customer experience.

Prior to viagogo, Emmanuel spent several years at Amazon.com where he led customer service for the UK and French websites of the online retailer.

He received a Masters from ESC Dijon (France) and a Bachelor of Arts in International business from Oxford University.


Nic Adams
Head of Product Development

Nic Adams is Head of Product Development at viagogo. Nic is responsible for all aspects of product management and development. He ensures that viagogo's products are world-class in meeting the needs of partners and customers.

Nic joined viagogo after 15 years with Tickets.com where he held a variety of roles from customer service through software engineering to product management. Nic has designed, engineered and supported many of the world's most popular arts, sports and visitor attraction ticketing systems around the world.

Prior to Tickets.com Nic was Technical Manager at Guildford Civic Hall in Surrey, England. As Technical Manager, Nic was responsible for all the technical aspects of the building and events.


Jennifer O' Neal
Director, Offline Marketing

Jen O’Neal is the Director of Offline Marketing at viagogo. Focusing on the development of the consumer brand, Jen oversees and directs the marketing strategy across all offline channels. She also works closely with viagogo’s professional sports club partners and manages the marketing elements of their relationships.

Having joined StubHub in 2000 as one of its first employees, Jen has over 7 years of experience in the online secondary ticketing industry. She initiated the marketing function at StubHub, building and running both Online and Offline Marketing groups, and was largely responsible for the development of the StubHub brand.

Jen graduated cum laude from the University of California at Berkeley where she received Bachelor of Arts degrees in English and Italian. Originally from San Francisco, she also studied at the Università di Padova in Italy and has lived in Costa Rica, France and the United Kingdom.



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